About

Founder and New Mexico fishing guide James Kibler has been hitting the roads, trails, rivers and bosques of New Mexico for well over a decade.  Inspired by the stunning yet sometimes brutal terrain of northern New Mexico, James decided to start a brand that captures both the beauty and the ruggedness of the land he has grown to love.

We believe that clothing should be durable, functional, and built to withstand real use in the outdoors.  We also believe that we should minimize harm to the environment while maintaining utmost function.  We seek out natural fabrics in modern blends that balance environmental responsibility and performance. 

Our clothes are designed for New Mexico, but they perform everywhere.